Here we go again. A couple of months back I wrote a blog post here called The England Shirt & The Invention Of Traditions. It was about how the recently released and very hyped England shirt was deliberately manipulating ideas of Englishness to… well, make sure it seems “English” (making sure it can be defined by what it’s defining, you see). Well, Umbro are at it again. They are beginning another process of teaser advertising for the soon to be released red away kit. Early signs are that an appropriation of early modern anatomy diagrams and imagery are being hijacked in the name of contemporary Englishness.
Golly gosh. Albion will never have throbbed with such darkly omnipresent mass-produced High Street vibrancy..