There’s a buzz about the 2010 World Cup. The constantly wavering hum of the vuvuzela. More swarm of angry bees than musical instrument.
I’m quite amazed. Just when you though the FIFA World Cup was a homogeneous and sterile experience that would be the same in any city, in any continent, changing only over time with the desires & technological capabilities of the very many vested interests, such as Coca-Cola & Adidas… Just when you thought that was the case, here is something, some little tiny sensory invasion, that offers the difference that is promised in a World Cup but never delivered.
Rejoice! Rejoice? Television broadcasters, corporate sponsors, audiences and – amongst others – the frankly pathetic French national team want vuvuzelas banned from stadiums. And the World Cup organisers are considering it. But these lot are exactly the kind of distant power sources I thought us little people are meant to “reclaim” football from…
There is a lot of lazy fairytale talk amongst football fans about the game being, in essence, “ours”. Ignoring the historical problems of whether this has even been the case, there is a latent feeling that we have a right – as normal fans, whatever that is – to take football back. From the Glazers, the Murdochs, the Blatters and other pantomime figureheads of contemporary footballing hierarchy.
And yet it would seem that the majority of romanticist armchair-fairytale football fandom and it’s hierarchal masters/servants (delete as appropriate to your own view on simple pluralism) agree on the Sonic Plague of the Vuvuzela.
But I say, Gods Save The Vuvuzela!
My reasons? (1) We are lucky to be made to feel uncomfortable watching football on television. It’s a vulnerable position. There’s little else in the world that can so tempt me into such an open sluice of repeated attacks of advertising like football can. I suppose because it ensnared me, and most of us, in youth. Nostalgia. Knee-jerk romanticism. You’ve got my balls in a vice-like grip. The ease of consuming football leaves you openmouthed to the sluice. Yum.
(2) FIFA et al. got what they wanted. Or claimed what they wanted. They said they want the colours and sounds and happy poverty smiles of the negroes. They wanted this to be Africa’s World Cup. But the first hint of the developed world’s media and rape industries getting upset at the slightest hint of heterodoxy and it’s time to wipe that beaming I-can-beat-AIDS smile off that filthy negro face. Well done FIFA. Well done postmodernity. Well done all. Enjoy your identikit world and identikit megaevents. For me the vuvuzela should be merely the beginning. For you, you want it to be the continuation of the end. Or something that feels – and sounds – like the end.